Who Am I?
As seen in:
I write content people actually stop for. That's the short version.
The long version?
Hi, I'm Devlina Sarkar, a full time brand and communication strategist. Also a writer, always has been.
I take complicated ideas and make them relevant, relatable through content.
I've spent my past four years building range accross journalism, content marketing, and brand communications.
Each stop taught me something the last one couldn't. Newsrooms taught me speed and instinct. Startups taught me how to wear many hats. Brand work taught me how to build systems. Now I bring all three together, at once!
Currently, I'm wearing the hat of a Brand and Communication Strategist. At AxentiaAI we pulled in over 60,000 leads within the first four months.
There I handled SEO, social media channels, website copy and end-to-end video production.
🕰️ If you have time, I've more to tell…
Before marketing, I was a journalist. I wrote for Newsweek US, The Indian Express, iTV and EssentiallySports. I've published over 2000 stories, many of which got syndicated across 30+ US publications and even hit Google Top Stories.
I also worked with CLAWS, Indian Army's think tank, contributing as a young researcher. My work later became a published book. Honestly, that one's a personal favourite achievement of not so many :)
Outside bylines, I love the camera, talking to hustlers and hunting down the best food spots in the city.
So, if you are looking for someone who looks forward to solving problems, stays ambitious, n never boring? That's the team I build.
I can make everyone laugh and still get the work done. Scroll down for my selected work, case studies and everything I've built.
Selected Work
AxentiaAI, Axentia Academy | Brand Communications Manager
Built Axentia.AI's brand from its early stages by developing its identity, positioning, and communication across digital platforms. Led end-to-end brand strategy spanning visual identity, website messaging, founder branding strategies, integrated marketing campaigns, social media, webinars, and lead communication creating a consistent brand experience while supporting business growth and audience engagement.
Newsweek — Contributing Writer, Golf
Real‑time newsroom reporting and SEO‑first coverage of golf: breaking match coverage, feature explainers, and evergreen explainers optimized for search and discovery. I authored fast-turn pieces and strategic story decisions that prioritized Google Top Stories and Discover visibility.
Key Result
+300% surge by the third month, multiple placements in Google Top Stories and Google Discover, inbound collaboration interest from international brands.
Securing The Future — Author & Researcher
National security research on media literacy; book publication under CLAWS project; forwarded by the Honourable Defence Minister of India.
EssentiallySports — Junior Content Head
Managed and scaled sports coverage by combining rapid, SEO‑first reporting with editorial strategy and audience testing to increase reach, engagement, and referral partnerships.
Tools that support my workflow
Documentary Film — Director, Writer & Editor
A research‑led music documentary that explores cultural rhythms and earned national recognition with a screening at Chitra Bharati Film Festival 2024.
Dhruvtara — Content Strategist
Contributed content and communications support to Project Dhruvtara’s mission to educate 2.6 million underprivileged children, a humanitarian effort recognized with The Diana Award for social impact.
Devlina Sarkar